MARKETZone
Community Bank Marketing success stories
Success Story
$266MM asset bank uses targeted zone TV and digital streaming video – Ads feature the bank’s key customers
Budget $19,600
- Bank customer testimonials series of TV/digital ads.
- 4,000 commercials at $2.33 per commercial.
- RESULTS: A lot more value for the budget – the board was pleased.
Success Story
$55MM asset bank experiences 15% increase in home equity loans through 6-month targeted multi-media campaign
Budget $26,400
- Widely-recognized bank CEO in the ads – message of no closing costs – Zilch!
- 6,000 TV spots and 1 million streaming impressions in 3 months.
- RESULTS: Campaign delivered a 15% increase in loans.
Success Story
Key West bank emphasizes the importance of banking locally in geo-targeted campaign throughout the Keys
Budget $16,500
- Business banking campaign with message of “right here for you...in Key West.”
- 164,000 commercials dominated the market – at low cost per thousand.
- RESULTS: Significant increases in business banking.
Success Story
Unique Ad Campaign – give out CEO’s personal cell number and achieve increasing bank net income by 33%
Budget $75,000
- Bank CEO gave out his personal cell phone number on TV, billboards and radio.
- Targeted TV and billboards where bank branches are located.
- RESULTS: low media rates made it possible to run in high profile TV, such as NFL games.
